Being cynical - by nature, choice and desire - the recent fad on Facebook for girls posting pictures of their faces without any make up on provides much ammunition. While the end result, over two million pounds raised for a cancer charity, is undoubtedly a Good Thing there is still a lot of room for perverse amusement.
As a typically unobservant guy I can struggle to really tell the difference. Maybe if their face colour has changed from the usual orange to a more natural colour... The other thing that amuses me greatly is the irony of seeing a #nomakeupselfie taken with just the right light, just the right angle, just the right background to basically achieve the same effect as make up.
On further reflection, it is a brilliant concept. Consider a hypothetical woman wanting to take part in the trend. A #nomakeupselfie makes her appear brave for sharing her non dolled up face with the world and makes her look morally good for being willing to do this for charity. Not only that but any likes or nice comments are doubly pleasing for her vanity! It's a win-win situation. And all this combined with a veneer of humility, how can it be about pride and vanity when money is going to charity and a potentially awful picture is being shared with the world?